Tuesday, July 20, 2010

MARKETING YOUR BOOK- A SUCCESSFUL PROPOSAL

PART II “Fleshing out” the MARKETING PROPOSAL.

The object of the outline in Part I of the marketing proposal was to build a good foundation for Part II. The goal of Part II of the proposal is to expand on the outline by describing, adding names, details, and statistics. They should work together and complement each other. Think of Part I as the skeleton and Part II as the skin and organs. Agents and editors can glace at what is important to them in the outline in Part I and then find the details in the information below it in Part II. I have used samples from my proposal as an example.

The market for SURVIVING CANCERLAND: The Psychic Aspects of Healing is every person or family touched by this epidemic health crisis. It is particularly aimed at people just beginning their foray with treatment. A large secondary market for my book is the alternative medicine, metaphysical, spiritual, religious, and holistic communities. I have also found that health-care professionals—whether doctors, nurses, or technicians—are fascinated by this story even if they are personally skeptical. The book deals with the intuitive side of healing, a topic women in particular will readily understand. Book sale statistics state that 78 percent of all books sold worldwide are bought by women for themselves and as gifts for other women, especially health and self-help books. My book directly meets the requirements for high-volume sales.

Promotional Possibilities:
I am willing and able to take an aggressive position in helping to promote my book once it is published. SURVIVING CANCERLAND has international appeal because cancer strikes worldwide. There is a global need for a book such as mine. It is my intention to help the publisher reach this audience and tap into the international market through the Internet, cancer organizations, their libraries, newsletters, and self-help groups, many of whom I have listed in the PINK PAGES Appendix of my book. Many of these sources were made available to me through my work with cancer associations, patients, and caregivers.

Libraries affiliated with the foundations with whom I am connected are anxiously awaiting my book. In return for the gift of books to their Lending libraries, they have agreed to post the publication of SURVIVING CANCERLAND: The Psychic Aspects of Healing in their newsletters.

I have designing a professional web site with 720Media (www.720media.com). I have created a Profile, Business and Fan page on Facebook and have connected it to other Facebook members for optimum contact. I have active accounts on Twitter, I-Blog (add all your contacts). I contribute to three e-zines—Cape Women Online (www.capewomenonline), c4women (connectionsforwomen.com), and Intuitive Now by Colette Baron Reid of Hay House (www.colettebaronreid.com). The ezines, blog and twitter sites are connected to my website. I am setting up a video on YouTube. I am continually doing promotional work on SURVIVING CANCERLAND through the many cancer foundations and associations with which I am associated and their web sites as described and detailed below and by having a cross-section of the population read and write comment endorsements on SURVIVING CANCERLAND: The Psychic Aspects of Healing. This cross-section includes authors; doctors of modern, contemporary, holistic and integrated medicine; cancer survivors; professionals; caregivers; and “stay at home women.” The comments are included in this proposal, and additional comment endorsements that are still being processed are listed at the end of this section.

As a cancer mentor for WE CAN (www.wecancenter.org), a women’s self-help group, I have access to their newsletter WECAN and a yearly book fair that features female writers throughout the country. 2008’s featured writer was Ann Hood, The Knitting Circle, W.W Norton & Company, NY (2007). I have been invited to discuss my book on the writer’s panel. The concerns and questions I received from readers of my Q&A column and Health and Life Stories articles in CapeWomenOnline Magazine (www.capewomenonline) made me realize that we all share similar experiences when facing a disease of this magnitude. The magazine reaches women throughout the United States. I often refer to my book in the articles, which can be read on the Internet.

The Barnstable Patriot newspaper (www.barnstablepatriot.com ) did a feature article on me titled: SPIRITUAL HEALING ( kszmit@barnstablepatriot.com). To read the article on the Internet, Google Kathleen O’Keefe-Kanavos.
Jeanne Gardner of PROFILES and Dr. Mark Walcott of Lewis Bay Chiropractic, TV Host of Health Matters, have interviewed me on their shows.
WC TV in Wareham, Massachusetts has taped me on two of their show. We discussed my book and the importance of the spiritual world during cancer treatment. The DVDs are available for viewing.

I am now in the process of scheduling talk radio shows, inspirational talks, verbal presentations to hospital sponsored cancer groups, women’s groups, and book clubs on both the east, and west coast of the country.
(Below is an example of how to “flesh out” the marketing outline with facts and statistics. These are three of the 40 cancer institutions, foundations and secondary markets mentioned in my outline. In this example I show you how to describe the society/group and how it is connected to other groups in my proposal. This backs up my claim of viral Internet marketing.)

ACS The American Cancer Society (www.acs.com) is the leading voluntary health organization and largest non-government funder of cancer research and discovery. The ACS has more than 3,400 local offices and more than 2 million volunteers. They offer books that can be ordered online. ACS’s CURE Magazine and web site features articles and news that combine topics of hope, humanity, and science for those who have to deal with cancer on a daily basis. The American Cancer Society and the National Cancer Institute (www.nca.com) are frequent sources of referrals for the R.A BLOCH CANCER Foundation and share web site links with the Bloch Foundation, making their web sites available to me.

National Cancer Institute (www.nca.com) is part of NIH (www.nih.com) National Institute of Health. NCI has a publications locator for books available for purchase that deal with illness and healing.

Cancer News On the Net (www.cancernews.com) has an e-mail newsletter where subscribers can share their e-mail newsletter and logo. This site is linked to the R.A Bloch Cancer Foundation, and displays insightful quotes about hope from Richard Bloch, founder of the foundation.

Healthjourneys (www.healthjourneys.com) is a resource that offers a variety of public information including books to promote relaxation, wellness, and healing that is related specifically to cancer and the effects of chemotherapy and radiation. I often refer to my book when I blog on their site.
(The final part of the proposal is a short conclusion. My conclusion is meant to “wow” them yet be believable by remaining conservative in my numbers. I back everything up with facts and statistics.)

The number of members in the five largest contact groups add up to 59 million people. If I am able to reach only ten percent (a very conservative number) of those contacts, (5.9 million) and can sell my book to half of them, I have the potential of selling SURVIVING CANCERLAND to almost 3 million people in these groups alone.

About the Author- Kathleen O’Keefe-Kanavos is an agented author and has penned SURVIVING CANCERLAND: The Psychic Aspects of Healing. She is a phone counselor for the R.A. BLOCH Cancer Foundation, a mentor for WE CAN, a women’s self help group on Cape Cod, a contributor to many On Line Magazines, C4Women, Intuition Now by Colette Baron-Reid, and a volunteer for many cancer organizations and online cancer groups. She is currently working on her second book, SURVIVING RECURRENCE in CANCERLAND
A strong proposal platform will attract attention. Build it and they will come.

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